With Toy Story getting its own land at Walt Disney World Resort, we wanted to surprise generations of fans with a big reveal. So we took Pixar’s most iconic easter egg – the Luxo Ball – and made it the star of our campaign.

#FollowTheBall immersed audiences in a real-time story and scavenger hunt on Twitter during The Oscars, generating 5.6 billion social impressions in under four hours.

Triscuit wanted to introduce the world to their new Wheatberry Clusters. The only problem? No one knew what wheatberries were.

So, we used that insight to create a series of playful TV spots that made wheatberries impossible to forget.

During the Olympics, everyone is focused on the winners. But you know what no one tells you about winning? It hurts.

The failure, the repetition, the discomfort, the pain – it’s all part of the process. With this in mind, we delivered Tylenol’s “Care Without Limits” message to the world, just in time for the 2024 Olympics.

COVID-19 had an unprecedented impact on the travel industry. So as the country moved to reopen, we moved to kickstart tourism’s recovery with an industrywide campaign like never before.

Together with the USTA’s 75 partner organizations, we inspired people to start making plans again by reminding them of the joy of travel when they needed it most.

Triscuit wanted to support artisanal food makers who share their belief that simple things can come together to create something more. So one day, we went on a crowdfunding site and flash-funded every single project focused on simple ingredients.

Everybody knows America’s favorite cough drop. But did you know HALLS has a whole line of drops for just about every malady?

Whatever life throws, coughs, or sneezes your way… this calls for HALLS.

There’s nothing Kool-Aid Man loves more than a good crash. So we crashed the premiere of the biggest show on TV – and the biggest, iciest wall of them all.

The healthcare category is filled with tired tropes and meaningless jargon. So we stood out by connecting with seniors on a more human level. Because that’s what Oak Street Health is all about.

There’s a certain fearlessness that comes with bringing along some Benadryl.
It doesn’t just give you confidence to deal with anything life throws at you… it might even have you asking the world to do its damndest.

We introduced moms everywhere to a new soft-baked snack from Teddy Grahams.

Disney wanted to reach the Hispanic target with a humor-first campaign. So we created a tongue-in-cheek social series starring Hispanic comedian and influencer Laura Di Lorenzo.

Walt Disney World offers all the tools and tips to make planning a family vacation easy. The challenge was getting our audience interested in learning about them.

So we created an edu-tainment vlog series, complete with a touch of Disney magic.