Toy Story was getting its own land at Walt Disney World Resort and we wanted to surprise fans with a big reveal. So we took Pixar’s most iconic easter egg, the Luxo Ball, and made it the star of our campaign.

#FollowTheBall immersed audiences in a real-time scavenger hunt on Twitter during The Oscars, generating 5.6 billion social impressions in under four hours.

During the Olympics, everyone is focused on the winners. But you know what no one tells you about winning? It hurts.

With this in mind, we delivered Tylenol’s “Care Without Limits” message to the world, just in time for the 2024 Olympics.

Triscuit wanted to introduce the world to their new Wheatberry Clusters. The only problem? No one knew what wheatberries were.

So we turned that confusion into the concept.

Most people think all milk is the same. We helped fairlife prove otherwise, fueling its rise as the fastest-growing value-added dairy brand.

Triscuit wanted to support artisanal food makers who share their belief that simple things can come together to create something more.

So one day, we went on a crowdfunding site and flash-funded every single project focused on simple ingredients.

Disney wanted to reach the Hispanic target with a humor-first social campaign.

So we created two edutainment series rooted in Hispanic insights – “How to Do Disney” and “Mamaisms” – both starring Hispanic influencer Laura Di Lorenzo.

There’s nothing Kool-Aid Man loves more than a good crash. So we crashed the premiere of the biggest show on TV… and the biggest, iciest wall of them all.

COVID-19 had an unprecedented impact on the travel industry. So as the country moved to reopen, we moved to kickstart tourism’s recovery with an industrywide campaign like never before.

Together with the USTA’s 75 partner organizations, we inspired people to start making plans again by reminding them of the joy of travel when they needed it most.

Everybody knows America’s favorite cough drop. But did you know HALLS has a whole line of drops for just about every malady?

Whatever life throws, coughs, or sneezes your way… this calls for HALLS.

The healthcare category is filled with tired tropes and meaningless jargon. So we stood out by connecting with seniors on a more human level. Because that’s what Oak Street Health is all about.

There’s a certain fearlessness that comes with bringing along some Benadryl.
It doesn’t just give you confidence to deal with anything life throws at you… it might even have you asking the world to do its damndest.

We introduced moms everywhere to a new soft-baked snack from Teddy Grahams.